Magazine Advertising Sales Training, Courses, Solutions & Consulting; Franchising, Start-ups & Launches

Effective Magazine Advertising Sales Training & Consulting

You Can Achieve Sales Success Without Stress

You're here to increase sales.  Here's how I'll help you do just that.

Hi, I'm Jenae. I have a gift. I can sell. And more importantly, I share that gift using logical, easy-to-implement, successful techniques that make magazine advertising sales far easier and more natural. The approach, appropriately, is called Stress-Free Selling®

I have another gift. I quickly spot solutions to less-than-optimum situations. By tweaking products, turning the unsalable into top performers, finding new profit centers, and leveraging existing contacts and sales calls, you get meaningful results.

"Jenae worked with our experienced sales staff using onsite classroom training and follow up coaching via phone and internet. Despite the fact that our Reps were initially resistant to the idea of training, results of this one month program include: Every month we are seeing a 200% return on our investment with just one salesperson! Our top salesperson, who is also growing his business every issue, said, "I threw a lot of my sales tools out. They're dated. Jenae gave me new tools I didn't know existed." We're selling on rate card, even though competitors discount. Reps are selling schedules instead of one-time time ads. Instead of struggling, we are now fine tuning... and growing every month." Rick Weatherford Vice President, CAO Rotocraft Magazine

Here a few of countless results of
Stress-Free Selling®...
Working for a publishing company as a one-person territory, I outsold, three surrounding markets combined without creaming; I went very deep. I upgraded every Advertiser possible turning eighths into full pages.

Everyone was on rate card... even though all my competitors cut rates. And a fifth of the Advertisers happily paid 15% - 30% premium rates. I took the magazine from a throw-away with five pages of advertising to the market leader.

Stress-Free Selling® is born!
In 2004 while leading an advertising sales training seminar, the stress-free selling philosophy unfolded: When you skip steps, you miss sales and wonder how to turn things around. When you don't skip steps, sales happen naturally... and you don't leave sales calls wondering what to do. The benefits are immediate!!

Today Stress-Free Selling® helps thousands achieve their goals. It can do the exact same thing for you. Here's how...

Increase your magazine advertising sales revenue four ways.

Elevate sales skills Through seminars, workshops, webinars, one-on-one or shoulder-to-shoulder coaching, discover fundamentals and nuances that make sales easier and faster. On LinkedIn, Brad Bentley wrote, "Reps who use Jenae's techniques will increase results." He knows. I worked with his sales team.	Create a highly-salable product After evaluating your publication and website's strengths, weaknesses and market position, develop a plan that allows Reps to make stress-free sales. Even the best sales people have difficulty selling a bad product. I can help you fix that.
Arm your sales people Whatever form it takes (media kits, flyers, value-added programs, marketing research analysis, web presence, etc.) give your sales people the tools they need to show value. When you sell advertising, you lose. Sell results, and Advertisers line up to buy... bigger and faster... even in today's economy.	Build a solid structure Whether you are launching a title, company or franchise, you will easily succeed or struggle… depending on your foundation and early decisions. So, from setting policies and rates to hiring and training to putting together a solid base that helps you reach your goals quickly and easily, I can help you triumph.

Start with Stress-Free Selling® and end up with success!!

Your highly-customized program positions you for success… quicker and stress-free. "What you presented was perfect for my business." I hear this typical comment whether I'm working with consumer, national, regional, association, business or trade media.

The bottom line is: Stress-Free Selling® works! When our project concludes, you'll have specific, workable tools, strategies and tactics to overcome your current obstacles and achieve your goals. I guarantee it!