Marketing for Magazine Launches for Franchisees and Start-ups

How to Launch and Franchise a Magazine

Marketing is Like a Waterfall

How is that?

Water cascades on waterfalls only when enough water is in the basin. With insufficient water, nothing happens. Marketing is like a waterfall. Many companies put inadequate effort into their marketing. When the results they need don’t happen, they are disappointed, unlikely to continue their efforts and their investment is wasted.

It's a simple fact, magazine advertising sales people don't have enough time to personally contact everyone as often as they wish. When Advertisers only hear from sales people when their schedules are up for Renewal, trust decreases and cynicism increases. This is why good marketing is critical to your surviving and thriving. You need to be there especially when your Reps can't.

The secrets to generating results from marketing efforts...

• Continuously market. Don't stop.
• Market the right message to the right people, and set up your system to reach your best Prospects repeatedly.
• Position yourself as an expert. Selling ink on paper makes you just like every other magazine advertising sales person in your market.... don't be like the ones they want to get rid of!

To increase advertising frequency, number of titles and products purchased and retention, you want to touch your Customers and Prospects repeatedly, at least monthly and in a way that positions you as the answer to their challenges, not just an ad buy. 

Overcome challenges

Implement monthly marketing efforts (it doesn't have to be expensive!) positioning you as the solution rather than an advertising vehicle with specific feature stories and deadlines. This will help you...

• Get appointments.
• Make your phone ring with Prospects calling you.
• Sell longer schedules.

You sell advertising. You sell others on the benefits of touching their Prospects. Do it yourself! This does not mean you have to advertise the same way they do. But like them, you do want to become #1 in your market; so you must make sure the right people know why you are important and they do not forget it.

I'll show you how, affordably and effectively.