Magazine Advertising Sales Training, Courses, Solutions & Consulting; Franchising, Start-ups & Launches

Effective Magazine Advertising Sales Training & Consulting

Stress-Free Ad Design®
Bad Ads Lose Customers

Uncover the Rep's key role in ad design...

If you’re thinking, "I’m a sales person. Why do I need to know how to write or design ads," your training has just started. Think about this... what happens when ads aren’t effective? Your magazine is called "ineffective," and Advertisers cancel. Conversely, when you truly partner with your clients, including on an ad-effectiveness level, sales increase and improve - as do your Client relationships!

When Advertisers get no response, your magazine is blamed. Sales people are in a unique position to help create effective ads, and few take advantage of it. They can, and should, get critical information.

The Sales Rep's job is to make sure Advertisers sign up and stay in your magazine. Unhappy Advertisers don't return calls - making it almost impossible to save these accounts.

Graphic artists are designers, not copywriters

They don’t write ad copy and powerful headlines! Graphic artists work with the elements they are given... usually by the Sales Rep.  To retain more Advertisers and increase revenue, make sure magazine advertising Sales Reps are involved in the ad creation process.

Here's what you will discover...

• How to take charge of this part of the sale
• The critical information Reps need to give to your Art Department so they can design killer, effective ads
• How to write headlines that get attention so ads are read
• And how to motivate action

Included with this session is a check list. This way you easily remember all the important items to include. Don't lose the business you worked so hard to get.

Reps will benefit if...

• Advertisers complain of lack of results, and your Company designed the ads
• Headlines are missing from most of your ads
• Many of your ads start with the Advertiser's name
• Other than a photo, logo, a few bullet points and copy of an ad they’re running somewhere else, Reps don't really know what else to get from Advertisers
• Your Advertisers tell you what to put in their ads, so they are in control of the design process, not you!