Magazine Advertising Sales Training, Courses, Solutions & Consulting; Franchising, start-ups & launches

Effective Magazine Advertising Sales Consulting & Training

Proven Tactics for Publishers & Ad Directors

Structural decisions impact magazine advertising sales...

...positively or negatively. Your foundation, sales department organization and support material your Reps have boost or lower morale and performance. Are you bringing in stallions or foals when you hire new Reps? Can you tell the difference between pros and those who snow you? Are you selling on rate card or believing and giving into your Reps’ complaints because everyone else is discounting?

Create an environment that fosters revenue.

Regardless what competitors do, you can set the rules. Make sure your philosophies and strategies create wins for your Reps, Readers and Company. You can.

Whether you want to share ideas and reignite passion at an upcoming sales meeting, are launching a new season title or franchise, or seeking new approaches, Jenae's nearly 30 years of hands-on, success in magazine advertising sales will help you get where you want to go.

• Create products that fulfill desire
• Close more sales and faster
• Derive more revenue from existing Customers
• Eliminate rate cutting as status quo
• Keep top producers and improve morale
• Turn your rate card and media kit into a paper salesman... not just a me-too, throw-away information packet
• Use smart marketing tactics to make your phone ring and decrease attrition

Sales set-up keys...

Of course it would be nice to hire sales people and sit back while sales magically appear. Unfortunately, this is not the way it happens. You need to set up your company and department to avoid not cause problems. Take care of these items, and your sales will grown much, much faster.

• Sales training - Helping Reps grow their skills helps you grow your sales
• Hiring - You want sales people who can sell after you hire them... not just to land the job
• Sales policy manual handbook - Maintain smooth operations and eliminate morale issues that disrupt sales
• Territory set up - Affects morale, sales, and your profits

Marketing solutions...

Are your sales people facing battles, because your magazine cannot compete with the market leader? Is the competition copying and invalidating your previously held advantages? Do you need an edge in your product, positioning, magazine's media kit or collateral material?

To stay #1, you have to improve yourself... every year. Otherwise competing publications catch up. Give yourself the advantage at renewal time. It sure makes sales easier.

Do your Reps struggle to convince Advertisers to choose you instead of your competitors? Are you convinced that you have to discount to get business? Do Prospects rarely call you? If you answered yes to these questions, I can show you how to turn your sales dilemmas into sales successes.

• Smart Marketing strategies make you the obvious choice
• Market Evaluations to give you the edge... not your competitors
• Rate Cards that help you sell when decisions are being made
• Design Media Kits that stand out from the rest and actually help your sales Reps
• Create Promotions that really work
• Use Reader Research to substantiate your claims and make you the viable choice